This UX/UI project focused on creating a visually compelling and user-friendly prototype for a jewelry website, incorporating extensive user research and brand development from the outset. Through iterative design phases, from low-fidelity wireframes to high-fidelity prototypes in Figma, and subsequent user testing with Maze, the project emphasized the importance of user feedback and brand consistency in crafting an engaging online experience.

Challenges & Objectives


  • Develop a user-friendly and visually appealing online platform for showcasing and selling jewelry.
  • Create a comprehensive brand design that aligns with the target demographics and user personas identified through research.


  • Designing an interface that caters to a diverse user base with varying preferences and needs related to jewelry.
  • Integrating high fidelity prototypes into a seamless user experience while ensuring the website's performance and responsiveness.
  • Conducting effective prototype testing and incorporating feedback within the project timeline.

Process & Strategy

1.Research & Planning

  • Conducted thorough market research to understand the competitive landscape and identify target demographics.
  • Developed user personas to guide the design process and ensure the website meets the needs of its intended users.
  • Created an initial site map and user flow to outline navigation paths and key interactions on the website.

2.Design Phase:

  • Established a brand guide that encompasses colors, typography, and imagery to ensure consistency across all design elements.
  • Produced low-fidelity wireframes to sketch out the basic layout and structure of the website.
  • Upgraded to medium-fidelity wireframes, incorporating brand styling, to refine the website’s visual appeal and user experience.
  • Transitioned to high-fidelity prototypes using Figma, focusing on detailed design elements and interactions.

3.Prototype Testing & Refinement:

  • Conducted prototype testing with Maze to gather user feedback on usability and overall experience.
  • Analyzed test results to identify areas for improvement and implemented changes to enhance the prototype.

Learnings & Reflections:

  • User Research and Personas: Gained insights into the critical role of user research in informing design decisions and creating engaging user experiences.
  • Prototype Testing: Learned the value of iterative testing and feedback in refining and validating design concepts.
  • Brand Consistency: Emphasized the importance of a unified brand design in establishing a cohesive and recognizable online presence.

Results & Impact

The jewelry website prototype successfully addressed the project objectives, providing a visually appealing and user-friendly platform tailored to the target audience. The process highlighted the importance of thorough research, brand consistency, and responsive design in creating effective UX/UI solutions.

Other Project

November 14, 2023


Customs Consultant

A personal website for a Customs Consultant

August 13, 2023


Healthy Hacker

Healthy hacker is an app that help developers stay healthy and avoid burn out

November 7, 2023


Couples Closet

Confirmation Email template for Couples Closet